Tangerang, July 17, 2024 – Today, Plaza Auto Mega (Subaru Indonesia) and Subaru Corporation are once again participating in the Gaikindo Indonesia International Auto Show (GIIAS) with the theme "Happiness for All." They are launching the Subaru ADVENTURE Edition SUV line, the Subaru BRZ with STI Performance Parts package, and the Subaru WRX M/T with the latest EyeSight. Subaru aims to bring happiness to everyone. Attractive collaborations are also being showcased, including special vehicle displays with Ziko Harnadi and Julian Johan, as well as Subaru Lifestyle collaborations with Saturdays and Rawtype-Riot. The opening ceremony of Subaru's booth at GIIAS was officiated by Hajime Sasaki, General Manager of Sales & Marketing at Subaru Corporation Japan, along with Arie Christopher, Chief Executive Officer of Subaru Indonesia.

Continuing with the booth concept featuring the global corporate identity "The Earth Circulation," Subaru is present in Hall 5 at GIIAS 2024, occupying an area of 760m2. The Subaru booth features 12 vehicle displays, including 2 special displays in collaboration with Ziko Harnadi and Julian Johan, where visitors can meet  Zikoi and Jejelogy on July 20, 2024. Additionally, there is a Subaru Lifestyle section selling Subaru merchandise and accessories in collaboration with brands like  RawType-Riot and GarasiDrift. Inside the Subaru Café, visitors will be treated to Omotenashi with a menu from SATURDAYS Lifestyle and Japanese-inspired interior design enhanced with rattan materials from Jepara, Central Java, emphasizing the earth and wood elements of the Earth Circulation design concept throughout the Subaru booth.

Hajime Sasaki, General Manager of Sales & Marketing at Subaru Corporation Japan, said in his speech, "Our collaboration with Plaza Auto to rebuild Subaru in Indonesia has entered its third year and continues to strengthen. With a 15% year-on-year growth amidst the stagnation of the Indonesian automotive market, we are very proud of this achievement. Moving forward, our focus is on service excellence to enhance customer happiness and not on vehicle electrification. At GIIAS 2024, we will focus on consumers who need vehicles that provide happiness through the balance of the BOXER engine, the range of the Symmetrical All-Wheel Drive, and the safety of the Subaru Global Platform and EyeSight, taking them from point A to B with happiness throughout the journey, not just thinking about merely reaching the destination."

Arie Christopher, Chief Executive Officer of Subaru Indonesia, said, "At this year's GIIAS, we will showcase 12 vehicles over the 11-day event from July 18-28, 2024, with the theme 'Happiness for All.' We are inspired by the many stories of adventure and happiness that our products have provided, which is why the special ADVENTURE edition for the Subaru Crosstrek and Subaru Forester is being presented at GIIAS. For those who love Subaru's Motorsport DNA, there are product updates for the Subaru WRX M/T, now equipped with EyeSight, and the Subaru BRZ, which will feature STI Performance Parts exclusively at GIIAS 2024. Beyond the latest products, we are also collaborating with local talents who have extraordinary products, brands, and activities in their respective fields. Therefore, we invite Subaru fans, adventurers, petrolheads, and outdoor enthusiasts to visit the Subaru booth in Hall 5 at GIIAS, ICE BSD City, from July 18-28, 2024, and experience the unique happiness of Subaru!"

Special Subaru Programs during GIIAS 2024*

At GIIAS 2024, Subaru Indonesia is offering attractive vehicle ownership programs such as:

• An Apple iPhone 15 or MacBook Pro M3 as a choice of gift

• A Recaro SR-S package as a gift option for the Subaru WRX Wagon

• A KZM camping package from Bantengmas as a gift option for the Subaru SUV line

• STI Parts vouchers worth a total of Rp. 10,000,000 for the Subaru BRZ

• MAP Vouchers up to Rp. 35,000,000 as a lucky draw prize

• Trade-in support of Rp. 15,000,000 and on-site used car appraisal service for trading in old vehicles for a Subaru

• Subaru Car Care Kit for every transaction at GIIAS 2024

Latest Subaru Products at GIIAS 2024

Subaru Forester Adventure Edition

- Subaru Forester 2.0i-S EyeSight

- Deleted chrome and all-black window lining

- Piano black rear door garnish

- Adventure emblem and side striping

- Braid Fullrace-A 18-inch wheels

- All-terrain tires 235/55/18

- Price: Rp. 679,500,000,- on-the-road Jabodetabek

Subaru Crosstrek Adventure Edition

- Subaru Crosstrek 2.0i-S EyeSight

- Maxfort Integrated Roofrack

- Adventure emblem and side striping

- Method MR502 18-inch wheels

- All-terrain tires 235/55/18

- Price: Rp. 574,500,000,- on-the-road Jabodetabek

Subaru BRZ with STI Performance Parts

- Subaru BRZ A/T or M/T with EyeSight

- STI Front Under Spoiler

- STI Skirt Lip Black

- STI Side Under Spoiler

- STI Rear Side Under Spoiler

- STI Air Outlet Garnish

- STI Trunk Spoiler

- STI Trunk Lid Garnish Black

- STI Door Handle Protector Silver

- STI Shift Knob (A/T or 6MT)

- STI Push Engine Switch

- STI Side Sill Plate

- STI Performance Muffler

- Price for Subaru BRZ STI Performance Parts M/T: Rp. 1,020,000,000,- on-the-road Jabodetabek

- Price for Subaru BRZ STI Performance Parts A/T: Rp. 1,030,000,000,- on-the-road Jabodetabek

- This limited edition is available in only 5 units

*Terms and conditions apply

Get further updates on Subaru products and collaborative events with Rawtype-Riot, Garasi Drift, and Saturdays on Instagram @subaru.indonesia. Also, schedule your visit to Subaru at GIIAS Hall 5 by contacting Subaru Indonesia's official WhatsApp at +62 851-8688-6060 (click WA for a test drive or to get collaborative merchandise.

Contact Media:
Ismail Ashlan, Marketing & Public Relations General Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]