Tangerang, August 16, 2024 – Today, Subaru Indonesia and Plaza Subaru are launching a special program in collaboration with Bank Central Asia (BCA) in 11 major cities from August 16 to September 8, 2024, as part of the BCA Expo 2024. Starting today at the BCA Expo at ICE BSD City and Ciputra World Surabaya, Subaru will also be present in Tasikmalaya, Sukabumi, Pekalongan, Solo, Batam, Bandung, Malang, Tegal, Semarang, along with a series of online events that can be accessed for one month, from August 16 to September 30, 2024, through the website https://expo.bca.co.id/. Carrying the theme "Happiness for All," Subaru is committed to bringing joy to visitors of the BCA Expo 2024 through a range of attractive offers such as Jakarta-Tokyo flight tickets, accessory packages from Yakima, 0% down payment, special interest rates of 2.45%, and various Independence Day special promotions.

 

Arie Christopher, Chief Executive Officer of Subaru Indonesia, said, "We are very excited to bring the concept of 'Happiness for All' to the BCA Expo 2024 for our customers in 11 major cities across Indonesia. Subaru is always committed to providing a driving experience that is not only safe and comfortable but also filled with happiness for every driver and passenger. We will be presenting our latest lineup, such as the Subaru WRX with manual transmission featuring EyeSight and the Subaru Forester with New Throttle Set-up, offering a test-drive experience that captures Subaru's distinctive driving sensation, as well as vehicle ownership programs resulting from our collaboration with BCA, providing the best benefits to customers. I invite all Subarists and potential customers to visit the BCA EXPO 2024 in the 11 cities to experience and test-drive Subaru's latest lineup firsthand."

Plaza Subaru Roadshow Schedule at BCA Expo 2024

Below is the roadshow schedule and cities that Plaza Subaru will visit during the BCA Expo 2024:

 

No	Kota	Tanggal	Lokasi
1	Tangerang	16-18 Agustus 2024	ICE BSD City
2	Surabaya	16-18 Agustus 2024	Ciputra World
3	Sukabumi	19-20 Agustus 2024	Indah Plaza Sukabumi
4	Tasikmalaya	21-22 Agustus 2024	KCU Tasikmalaya
5	Pekalongan	21-23 Agustus 2024	KCU Pekalongan
6	Solo	23-25 Agustus 2024	KCU Solo Slamet Riyadi
7	Batam	23-25 Agustus 2024	KCU Jodoh Batam
8	Bandung	24-25 Agustus 2024	Kota Baru Parahyangan
9	Malang	24-25 Agustus 2024	KDS Araya Malang
10	Tegal	30 Agustus – 1 September 2024	Pacific Mall Tegal
11	Semarang	7-8 September 2024	Marina Convention Center

 

Plaza Subaru presents a series of attractive sales and after-sales programs. Below is a list of programs from Plaza Subaru during the BCA EXPO 2024:

 

1. Round-trip Jakarta-Tokyo tickets as a choice of gift
2. Upgrade to Lightweight Rims & Tires as a choice of gift
3. Camping package from Yakima as a choice of gift for Subaru SUV lineup
4. MAP Voucher up to IDR 35,000,000 as a lucky draw prize
5. Trade-in support of IDR 15,000,000 and on-site used car appraisal service for trading in old vehicles with any Subaru model
6. STI Parts voucher worth a total of IDR 10,000,000 for Subaru BRZ

All vehicles marketed through Plaza Subaru come with an official 5-year / 180,000 km warranty, 3 years / 30,000 km of free service (whichever comes first), and Subaru Roadside Assistance (SRA) as a 24/7 emergency assistance service for 5 years by Atlas Indonesia. The above sales programs have specific terms and conditions and are subject to availability. For more information, please contact Subaru Indonesia Customer Care at +62851-8688-6060.

Kontak Media:
Ismail Ashlan, Marketing & PR General Manager, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]