Jakarta, February 11, 2025 – Today, Subaru Corporation Japan along with Subaru Indonesia further strengthens its commitment in Indonesia by inaugurating its 7th dealer and launching an advanced customer assistance service. Plaza Subaru Kebon Jeruk emerges as the latest flagship dealer, featuring the latest global brand identity, the largest facilities, and the best services. In addition, Subaru Indonesia also introduces the toll-free call center 0800-1010-486 (SUBARU) to enhance communication convenience for customers and improve the Subaru Roadside Assistance (SRA) 24/7 emergency assistance service. The event was attended by representatives from Subaru Corporation Japan, Subaru Indonesia, and the board of directors of Plaza Capital Group.

Subaru's Commitment to the Indonesian Market

Shunsuke Sawada, Asia Business Department Manager, Subaru Corporation Japan, stated, "Over the past three years, Subaru and Plaza Auto Mega have achieved remarkable milestones in Indonesia. From infrastructure expansion, the inauguration of seven dealers, national event organization, support for young motorsport talents, to a 20% YoY sales increase in 2024, despite a downturn in the Indonesian automotive market (-11%). The inauguration of the toll-free call center 0800-1010-486 (SUBARU) reaffirms our commitment to delivering Enjoyment and Peace of Mind to our customers. With a solid strategy and strong Subaru community support, we are optimistic that this is just the beginning of a much larger journey."

Arie Christopher, Chief Executive Officer of Subaru Indonesia, added, "Plaza Subaru Kebon Jeruk stands on a 4,000 m² plot with a 1,500 m² building, providing a premium Subaru ownership experience through 3S services (Sales, Service, Spare Parts). With the Omotenashi philosophy, a commitment to the community, and continuous innovation, we are also launching the toll-free call center 0800-1010-486 (SUBARU), supported by artificial intelligence (AI) and the enhanced Subaru Roadside Assistance (SRA) 24/7 service."

The Meaning Behind 0800-1010-486 (SUBARU)

The call center number uses the Goroawase (語呂合わせ) method, a Japanese numerical wordplay that forms the word SUBARU. "The 486 in our toll-free call center number can be read as 4 (す) Su – 8 (ば) Ba – 6 (る) Ru, or 0800-1010-SUBARU (すばる), reflecting Subaru’s dedication to providing the best customer service based on the Japanese philosophy of sincerity, Omotenashi," added Arie.

Plaza Subaru Kebon Jeruk Flagship Dealer 0800-1010-486

Plaza Subaru Kebon Jeruk is strategically located at Jl. Panjang No.26, Kebon Jeruk, West Jakarta. With an area of 1,500 m², this dealer features a showroom with 7 display cars, 7 working bays with 3 lifts, and an STI Corner for Subaru motorsport enthusiasts. As a 3S dealer with the latest standards, Plaza Subaru Kebon Jeruk incorporates design elements that highlight wood materials and Japanese Craftsmanship, reflecting the growing Subaru star in Indonesia.

Advanced Customer Assistance Service

The toll-free call center 0800-1010-486 (SUBARU) offers free and comprehensive services:

1. A toll-free number with AI support and experienced Subaru operators.

2. Q&A regarding product information, Plaza Subaru services, as well as sales & aftersales.

3. Quick 24/7 response, including holidays, via phone and WhatsApp.

4. Subaru Roadside Assistance (SRA) 24/7 emergency services, including:

   ● Free towing to Plaza Subaru official dealer.

   ● Towing coverage in 31 provinces across Indonesia with 260 partners and 700+ towing units.

   ● Jump-start battery service.

   ● Flat tire assistance.

   ● Emergency fuel delivery.

   ● Free ambulance evacuation to the nearest hospital.

   
   

Enjoyment & Peace of Mind for Subaru Customers

With the inauguration of the 7th flagship dealer and the new call center service, Subaru Indonesia strengthens its value statement “Enjoyment and Peace of Mind” for customers. Subaru is committed to delivering a premium experience with core technologies like the BOXER Engine, Symmetrical All-Wheel Drive, Subaru Global Platform, and a strong motorsport DNA heritage.

For more information, customers can contact the toll-free number 0800-1010-486 (SUBARU), visit www.subaruindonesia.com, or follow the social media @subaru.indonesia.

Media Contact:
Ismail Ashlan, General Manager Marketing, PR, & CRM, Subaru Indonesia

[email protected]

Delya Pratiwi, Marketing Communications Analyst, Subaru Indonesia

[email protected]